Andrew Potter schreibt zur Neuausgabe von No logo (anlässlich des 10. Jubiläums):
"For all its faith in a transformative grassroots political movement, the principal legacy of No Logo was that it served as a research manual for corporations looking to sell their products to consumers looking for meaning, integrity, and purpose in their shopping cart. Ten years on, still waiting for the revolution, Naomi Klein scarcely seems to notice that she's providing invaluable marketing advice to her opponents."
("The revenge of the brands. How Corporate America turned Naomi Klein's anti-branding manifesto on its head" aus der Mai-Ausgabe von Reason).